Datsun

Datsun was an automobile marque. The name was created in 1931 by the DAT Motorcar Co. for a new car model, spelling it as "Datson" to indicate its smaller size when compared to the existing, larger DAT car. Later, in 1933 after Nissan Motor Co., Ltd. took control of DAT Motorcar Co., the last syllable of Datson was changed to "sun", because "son" also means "loss" in Japanese, and also to honour the sun depicted in the national flag, hence the name "Datsun" 160 Dattosan , Dattosan? . 1 Nissan phased out the Datsun brand in March 1986. The Datsun name is most famous for the sports cars referred to as the Fairlady roadsters and later the Fairlady 240Z coupes.

Before the Datsun brand name came into being, an automobile named the DAT car was built in 1914, by the Kwaishinsha Motorcar Works , Kaishin Jid sha K j ? , in the Azabu-Hiroo District in Tokyo. The new car's name was an acronym of the company's partners' surnames

Conflicting information What's in a Name? The Change From Datsun to Nissan By Daniel Banks "This despite Business Week s error that Den, Aoyama, and Takeuchi founded Nissan. They did not, of course. Kenjiro Den, Rokuro Aoyama, and Meitaro Takeuchi were 3 financial backers and friends for one of the originators of the Japanese automobile industry, Masujiro Hashimoto, who founded Kaishinsha Jidosha Koto, or Kaishinsha Motor Car Works in 1911."

The firm was renamed Kaishinsha Motorcar Co. in 1918, seven years after their establishment and again, in 1925, to DAT Motorcar Co. DAT Motors constructed trucks in addition to the DAT passenger cars. In fact, their output focused on trucks since there was almost no consumer market for passenger cars at the time. Beginning in 1918, the first DAT trucks were assembled for the military market. The low demand from the military market during the 1920s forced DAT to consider merging with other automotive industries. In 1926 the Tokyo-based DAT Motors merged with the Osaka-based Jitsuyo Jidosha Co., Ltd. , Jitsuy Jid sha Seiz Kabushiki-Gaisha? also known as Jitsuyo Motors established 1919, as a Kubota subsidiary to become DAT Automobile Manufacturing Co., Ltd. , Datto Jid sha Seiz Kabushiki-Gaisha? in Osaka until 1932.